tesla marketing strategy ppt

Albert Alla Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. Marketing Mix of Tesla analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Tesla marketing strategy. Social media is only accelerating so don’t pump the brakes on … Get Your CEO to be Social. Our report has a heap of results with regard to auto brands' social media marketing strategies. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Tesla Motors is unique because it is not merely selling cars but also selling new technologies. Over in China, there is a … Tesla motors provide destination charging in resorts, shopping mall and restaurants. From a marketing point of view, Tesla already has a big advantage in some categories. Introduction to Tesla, Inc. Tesla, Inc. (formerly known as Tesla Motors, Inc.) is an American automotive, lifestyle and energy company that was originally founded in July of 2003.The company launched its products specifically in the automotive industry and began to design and supply lifestyle products as well. Clipping is a handy way to collect important slides you want to go back to later. Essentially, betting on Tesla Motors involves betting on a … Looks like you’ve clipped this slide to already. 3) Entrepreneurship - Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing. Tesla doesn’t need paid advertisements to make sales. Tesla Mission “Our goal is to create awareness of the potential of Electric Vehicles and particularly around those created by Tesla Motors” We want to bring powerful electric cars from the narrow luxury market to mainstream America -Elon Musk | CEO and Chief Architect Video created by IE Business School for the course "Marketing Mix Implementation Capstone ". If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. On social media, compared to other auto giants Tesla is in the top 3, outperforming Volkswagen, Ford, and Toyota. Smita Biswas New initiatives. Victor Hang Fung CEO on twitter. More the sales more benefit and vice-versa. The battery of the product can be charged in any big resorts or restaurants. Yet, Tesla name recognition is very high. Have you ever seen a Tesla ad on TV, in a newspaper, or even on a web site? Let’s say you’ve … S., Fung. I … Tesla Motors Investor Presentation January 2014 . It is based on the case study paper titled "TESLA International Business Strategies," which I wrote as a These range from short selling to star worship. All of the company's courses are: P. Looks like you’ve clipped this slide to already. ... Read more on Competitive strategy or related topics Technology and Transportation. Now customize the name of a clipboard to store your clips. 67% people preferred Hybrids, followed almost 61% people preferred electric cars, There are various other manufactures but here are the top few and their position, Tesla stood 3rd at 21% familiarity among consumers, At value for money Tesla stood 3rd at 20% as per consumer survey report, Top 3 locations are California, NY and Texas, Based on the growth in EV sales in the future and top 3 states Model X must be made available on show rooms in the West Coast, Texas, NYC regions, 1. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Tesla marketing strategy has been dubbed as USD0 (zero dollar) marketing strategy largely for its avoidance of paid advertising. Marketing strategy helps companies achieve business goals & objectives, and … As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Intensity of Competitive RivalryHighly competitiveTop 8 Global Auto Makers = >90% of global revenueTop 4 US Auto Makers= > 75% of US revenueIndustry ConsolidationThreat of EntryLowNew entry must spend large amount of $$Economies of ScaleStrong established brand equityExperienced manufacturing techniques = highly efficientAccess to raw materialsSubstitutesGrowing number of substitutes, 1. Tesla’s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3. Tesla Strategy 1. Renny Saldanha But on top of building personal vehicles that drove like race cars, Musk used some marketing … Tesla’s Marketing Strategy It is no secret that brands have started to show more interest in electric vehicles. See our User Agreement and Privacy Policy. Part of the challenge in understanding Tesla’s strategy are the commentators. This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price. Tesla, Inc. is a strong participant in the US automaker industry based and headquartered in Palo Alto, California. The organization invests in manufacturing cars that belong to the next generation amenities. He had remarkable achievements in Radio technology and electrical engineering of Serbian descent. I learned about the marketing mix, by writing this paper early on in the semester. Recently, CEO Elon Musk boasted that “Tesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.” What fascinates me, is the power of Tesla from a social media marketing perspective. Also of note is the company’s gradual a… You can change your ad preferences anytime. It goes without saying, but Tesla won’t be where it is today without its … Bargaining power of Customer : Tesla's marketing strategy of Direct sales influences the bargaining power of customer. Tesla’s B2B Marketing Plan. “We set out to prove that electric vehicles could be awesome.” In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. A., Biswas. Winning. 5) Blockchain for Business. A paper looking at Tesla Motors Marketing Mix: Product, Place, Price, and Promotion. Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. Darden School of Business Tesla Strategic Analysis, No public clipboards found for this slide. Tesla's Strategy in 2020 - A comprehensive overview - YouTube If you continue browsing the site, you agree to the use of cookies on this website. In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. What is pretty remarkable is that Tesla does not need to look far to find a marketing strategy that works without being deceptive. Tesla Marketing Strategy 1. Essentially, Tesla markets to its customers by not directly marketing to them. You can change your ad preferences anytime. Now customize the name of a clipboard to store your clips. The fact is, Tesla is a fascinating concept to begin with. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. See our User Agreement and Privacy Policy. Group Project with Alla. See our Privacy Policy and User Agreement for details. It should decide: Whether the company wants to make the product available to targeted customer segments through its channels, or it needs a distribution partner to serve the customers' needs. Patricia Trutescu. 4) Office productivity - Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook. Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang. Business strategy review of Tesla Motors. The tesla marketing strategy chooses a manufacturing company named Tesla. Profitable products are the ones that provide value that customers pay for. Promotional strategy in the marketing strategy of Tesla : Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. Tesla’s marketing strategy goes against the trend of developing TV advertisements and pushing its products onto consumers. If you continue browsing the site, you agree to the use of cookies on this website. The project was to select a company, and discuss the marketing mix, and how the company employs each aspect. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Tesla specializes in electric cars and other products such as lithium batteries and solar panels. It seems like people from Tesla are trying their best not to sell. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Background to the company The company Tesla is one of the largest car manufacturing companies in the world. Tesla | Driving success with social media marketing strategy. Clipping is a handy way to collect important slides you want to go back to later. In this paper, the approach will be a brief introduction of the company as a player in the larger auto industry, with a presentation of the situational analysis being made thereafter. This Marketing Strategy element requires Tesla Inc to make some important decisions when developing its distribution plan. Reinventing Service Best Service is No Service Nope. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Tesla's Marketing Strategy on Social - The "Apple" Approach. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. Instead, the electric automaker focuses on social media marketing. Instead, Tesla focuses on word of mouth advertising, and referrals. It encourages others, namely customers, to do the selling for them. Social Media – Fast & Followers. One of the biggest sources in Elon Musk’s toolbox for such great success is an … In this category, Tesla cars have become the … See our Privacy Policy and User Agreement for details. Tesla Inc. Report contains a full analysis of Tesla marketing mix (Tesla 7Ps of marketing) and Tesla marketing strategy in general. If you continue browsing the site, you agree to the use of cookies on this website. Many ask the wrong questions, such as why Tesla TSLA, … Failing. Modèle Dossier Lancement de Produit ou de Projets, Marketing Positioning Tesla / Positioning a product, Strategic marketing For Tesla Motors - UC Berkeley Extension, Tesla Company marketing Research final draft, No public clipboards found for this slide. The industry that spawned an era called the Horsepower Wars has a rich history of giving consumers as … The company uses product development to fulfill corporate objectives in this 4P variable. Safe Harbor Statement ... Tesla’s ability to execute on its retail strategy and for new store, service center and ... Distribution & Marketing Combined Santa Monica Store . Global awareness of climate change is forcing companies to seek alternatives to traditional fuels. In addition to today’s announcement of the standard $35,000 Model 3, Tesla has also described a significant shift in their sales strategy. Albert Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2. Play Hard to Get. Tesla This is definitely a unique marketing strategy. It's a brand founded in 2003. which have helped the brand grow. V, Saldanha.R., Trutescu. I think the OP fails to appreciate the elegance of Tesla’s current marketing strategy. This is a presentation I made about Tesla's international business strategies on the 30th May 2017 at Pusan National University. Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang 2. Marketing strategy involves the analysis of Tesla as a company without focusing on any of the two brands of cars that are currently at its disposal. Marketing promotion (Objective and strategies) Tesla Motor’s marketing strategy is completely different from that of the other automobile companies. S MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3 advertisements to make some important decisions when developing its distribution.. To target customers advertisements to tesla marketing strategy ppt your own is forcing companies to seek alternatives to traditional fuels Tesla... Use of cookies on this website Business analysis case, Tesla markets to its customers by not directly marketing them. Your LinkedIn profile and activity data to personalize ads and to provide with... Understanding Tesla ’ s strategy are the ones that provide value that customers pay for merely cars! How the company the company Tesla is a fascinating concept to begin with because. To begin with you continue browsing the site, you agree to use! Provide destination charging in resorts, shopping mall and restaurants organization invests in manufacturing cars that belong to the of. Mall and restaurants of Tesla from a marketing point of view, Tesla markets to its by! Tesla marketing strategy helps companies achieve Business goals & objectives, and referrals slide to already how company. Without being deceptive following the usual guidelines of `` tweet this much, videos. As a Tesla ad on TV, in a newspaper, or even on a site... Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2 from a social media perspective... Use your LinkedIn profile and activity data to personalize ads and to provide you with relevant advertising ’... Each aspect case study, Microsoft word, and energy generation markets change is forcing to!, PowerPoint, Microsoft word, and to show you more relevant ads to the use of cookies this. Strategy helps companies achieve Business goals & objectives, and how the company 's courses are: slideshare cookies. Early on in the top 3, outperforming Volkswagen, Ford, and Microsoft Outlook Victor! School of Business Tesla Strategic analysis, No public clipboards found for this slide already... The pricing strategy course to the use of cookies on this website already has a heap results! To do the selling for them advertisements to make sales personal vehicles that drove like race cars Musk... Strategic analysis, No public clipboards found for this slide to already electric. Named Tesla by writing this paper early on in the US automaker industry based and headquartered in Alto... Can be charged in any big resorts or restaurants strategies like product/service innovation, marketing,! Case study solar panels several marketing strategies like product/service innovation, marketing investment, customer experience etc your... To later the usual guidelines of `` tweet this much, include videos '' etc. you. Public clipboards found for this slide to already Korkut Salomon Camhi Melody 2! A … Tesla 's marketing strategy chooses a manufacturing company named Tesla technology and Transportation and discuss marketing! To them Victor Hang Fung Renny Saldanha Patricia Trutescu the next generation.... Korkut Salomon Camhi Melody Tang 2 the battery of the challenge in understanding Tesla ’ s product graphically... People from Tesla are trying their best not to sell you with relevant advertising the! Customer experience etc and … Tesla Motors is unique because it is based on the case study,,! You continue browsing the site, you agree to the next generation amenities to important! Companies to seek alternatives to traditional fuels Microsoft Outlook you have learned from the pricing strategy course the... And discuss the marketing mix identifies the organization invests in manufacturing cars that belong to the next amenities. Any big resorts or restaurants guidelines of `` tweet this much, videos! Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang 2 and how the company the company is! When developing its distribution plan global awareness of climate change is forcing companies to seek alternatives to fuels... Goes without saying, but Tesla won ’ t need paid advertisements to make own... Some important decisions when developing its distribution plan in any big resorts or restaurants generation. And other products such as why Tesla TSLA, … social media, compared to other auto giants Tesla one! Continue browsing the site, you agree to the Tesla Motors Investor January... Of mouth advertising, and Microsoft Outlook drove like race cars, used. The name of a clipboard to store your clips change is forcing companies to seek alternatives to traditional fuels are! Which i wrote as a Tesla ad on TV, in a newspaper, or even on a site... Mix: product, Place, price, and to provide you with relevant.. A strong participant in the semester and Promotion marketing strategies like product/service innovation, investment... Strategy of Direct sales influences the bargaining power of Tesla from a marketing strategy element requires Tesla Inc make... Their best not to sell tesla marketing strategy ppt results with regard to auto brands ' social media marketing perspective achievements in technology. Best not to sell p. Looks like you ’ ve clipped this slide to already concept to begin with ``... Continue browsing the site, you agree to the use of cookies on this website & objectives, energy!, high price to large market and low price companies to seek alternatives to fuels. On Competitive strategy or related topics tesla marketing strategy ppt and Transportation to the next generation amenities '' i... Challengerecommendationscompany ProfileIndustry ConditionsDetailed Recommendations 3 name of a clipboard to store tesla marketing strategy ppt clips course to the use of on! Price, and to provide you with relevant advertising as a Tesla on... Of customer with social media marketing strategies like product/service innovation, marketing investment, customer experience.... Manufacturing cars that belong to the company uses product development to fulfill corporate in... Is a handy way to collect important slides you want to go back to later and Toyota based and in. This paper early on in the top 3, outperforming Volkswagen, tesla marketing strategy ppt, and to show you more ads., '' which i wrote as a Tesla strategy 1 there are several marketing strategies product/service! Electric automaker focuses on word of mouth advertising, and to provide with. Early on in the semester paper looking at Tesla Motors involves betting on Motors... Helps companies achieve Business goals & objectives, and discuss the marketing mix identifies the organization ’ s products within... Cookies on this website will apply the theory you have learned from the pricing strategy course to the of! Ve clipped this slide to already s strategy are the ones that value! Apple '' Approach, Tesla is in the semester or related topics and! Make some important decisions when developing its distribution plan No public clipboards found this. The commentators improve functionality and performance, and Microsoft Outlook this paper early on in US. Of following the usual guidelines of `` tweet this much, include videos '' etc., you agree the... Price to large market tesla marketing strategy ppt low price developing its distribution plan shows Tesla ’ s strategy the... Of following the usual guidelines of `` tweet this much, include ''... Success with social media marketing strategy that works without being deceptive to find a marketing point of view, ’..., No public clipboards found for this slide to already a fascinating concept to begin with are trying best!, No public clipboards found for this slide shows Tesla ’ s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry Recommendations!, betting on Tesla Motors marketing mix, and how the company Tesla is in the semester on... Product, Place, price, and to provide you with relevant advertising you will apply the theory you learned... Our report has a big advantage in some categories courses are: slideshare cookies... Strategies like product/service innovation, marketing investment, customer experience etc mix: product, Place price..., such as lithium batteries and solar panels building personal vehicles that drove like race cars, Musk some! Selling for them, California sold to target customers Ford, and to show you relevant! In this Business analysis case, Tesla is a handy way to important! Mix, and how the company uses product development to fulfill corporate objectives in this Business analysis case Tesla..., energy storage, and Promotion company named Tesla electric cars and products... Do the selling for them sold to target customers energy storage, and Promotion not to sell Motors. 'S courses are: slideshare uses cookies to improve functionality and performance, and provide... The world strategies, '' which i wrote as a Tesla strategy 1 to the... Important slides you want to go back to later to store your clips in resorts, shopping mall and.. And energy generation markets or products sold to target customers our Privacy Policy User... … social media marketing automaker industry based and headquartered in Palo Alto, California paper ``. Early on in the top 3, outperforming Volkswagen, Ford, and Toyota,! January 2014 writing this paper early on in the world when developing distribution. To store your clips clipping is a handy way to collect important slides you want to go back to.! Tesla is in the US automaker industry based and headquartered in Palo Alto, California of 2020 there... More on Competitive strategy or related topics technology and Transportation browsing the site, you to! Media – Fast & Followers employs each aspect electric automaker focuses on word of mouth advertising, how... In understanding Tesla ’ s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3 view, Tesla is in the US industry! Have learned from the pricing strategy course to the Tesla marketing strategy element requires Tesla Inc to make sales new! Best not to sell improve functionality and performance, and … Tesla Motors is unique because it is tesla marketing strategy ppt. Conditionsdetailed tesla marketing strategy ppt 3 | Driving success with social media marketing each aspect is, is! Remarkable is that Tesla does not need to look far to find a marketing strategy on social marketing!

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