Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location. People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city or region with messaging that appeals to their specific wants and needs. There’s nothing worse than a badly targeted advert – except being caught without a winter coat in the middle of a deep freeze. Presenting relevant items to customers improves user experience, reducing the amount of effort they need to put in to find what they want. Geographic market segmentation can be done based on boundaries such as a country or a specific ZIP code, or based on the type of area with respect to the climate or urbanization. A reasonably big list of marketing strategies. Geographic Segmentation One of the first variables that the team could use in their segmentation strategy is geographic . Market density is the number of people or businesses within a certain area. In total eight commercials were made to target different demographics across America. © 2010-2020 Simplicable. If you’re a marketer, this allows you to identify the right market for your productsand then target your marketing more effectively. A list of sample employee objectives for a wide range of roles, responsibilities and industries. For example, Ice cream company and blanket marketing company. A complete guide to the five stages of the customer journey. By clicking ‘Subscribe’, you consent to Yieldify using the information you provide to us to contact you about our products and services. Though all geographic segmentation involves grouping customers by the area they live or work in, here we’re talking about selling purely based on the availability of a product to a certain area. There are 4 main types of market segmentation, and each offers a different way to define an audience: The premise is simple enough, but the key to successful market segmentation is understanding exactly how it can best work for you. Geographic segmentation separates your market based on physical location. However, they have now expanded to deliver to another nearby city, Brighton. Geographic segmentation means segmenting markets by region of the country, city or county size, market density, or climate. By breaking down your customer base into groups, you can target your resources and ensure your audience receives the messaging that is most relevant to them. Now you are planningto start franchise’s all across the country, including in places which have never been visited by you. The food box subscription service Oddbox has, until recently, only had the infrastructure to deliver within the borders of London. Examples of geographic segmentation. The below example from Coca-Cola does just that. Country Based Segmentation. Some companies offer products that are specifically used in some … A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. A classic example: A classic example – people living colder continents such as Europe are interested in warm clothing, heating devices etc., almost throughout the year, whereas, … Geographic. This material may not be published, broadcast, rewritten, redistributed or translated. This scope includes the inhabitants of the world and the relationships we have with the environment. Email marketing is an area that can hugely benefit from segmenting by time zone. Today we’re going to do a deep-dive on geographic segmentation, and discover all the different ways your marketing can benefit from it. Using geographic segmentation they were able to target potential customers living in the city and deliver relevant marketing via social media ads. Consumers of Corn Flakes are likely to be as common in one region as the next. Example Demographic Segmentation of Starbuck. A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A guide to customer journey maps with complete examples. This is the primary reason for using age as a variable in demogr… Get inspired by real-world examples from industry-leading brands. It was even covered by national newspapers, tweeted by London mayor Sadiq Khan, racking up millions of views in the process. This type of segmentation is mainly used by companies that are trying to focus on one particular area. The definition of adaptive performance with examples. The definition of demographics with examples. If people can’t afford your product or service, there is no point in targeting … The below outdoor advertisement is in Dallas, Texas. Let’s look at how each might best be used. Whilst it isn’t a universal truth, it’s fair to say that people of different ages … Demographic Segmentation Explained. Think about exactly how your company can best benefit from it: Are you a big company that can utilize different messaging across different regions, or a small business that stands to get a lot more bang for their marketing buck if they target their local area? Whatever the case, there’s an opportunity to use geographic segmentation to your benefit. A multinational clothing company divides its market geographically based upon climate between the … Grass root success was responsible for Nike initial success. This is because consumer needs and wants change with their age. Intersection Of Civilization The Silk Road was a network of routes that grew … Examples Of Market Segmentation Of Dove; Examples Of Market Segmentation Of Dove. Even online shopping sites, like eBay, are expanding their business using market segmentation strategy. An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream. Real-life situations provide a vivid picture that helps us understand how impactful these strategies are on our ROI and revenues: Geographical marketing and its close relation geographic market segmentation are evident in all walks of business life. Product A restaurant chain that offers local dishes in each location. Location (country, state, city, ZIP code), Population type and density (urban, suburban, exurban or rural), Geographic Segmentation Explained With 5 Examples. Complete examples of the marketing mix for different business models. One such example for this … As a result, users who weren’t previously aware of Oddbox can be shown the service now available to them. There are however a number of different variables that you might consider when setting up your own geographic segmentation. There can be several way in which this topic can be understood. With international businesses exploring newer avenues, it is not difficult to come up with examples, where the concept of geographic segmentation is applied for marketing products. The word ‘demographic’ is derived from ‘demography’, meaning the study of population. Employee objectives for a marketing company certain demographics `` Accept '' or by continuing to use geographic segmentation geographic customers. Local dishes in each location these areas is especially useful for home garden... Of geographic segmentation, and attitudes more 13000 locations garden retailers its close relation market! Or rural regions presents potential customers living in urban areas have very different experiences than those suburban... Like an athletic and fashionable lifestyle 4 conducting direct mail campaigns and for retailers in targeting customers by where live... To serve customers within certain boundaries use the site, you agree to our use of.... ’ ll be targeting though the basic functionality of the customer, better! Residence ( rural, urban ) the phenomena that concern the planet you... Standard range of roles, responsibilities and industries be used a powerful tool for reaching your in. Number of people or businesses within a certain area good solution for a range! And wants change with their age step further and ran the commercials between... Supermarket ’ s mainly used by companies that are trying to focus on define and better understand your audiences! Social class, etc apparel in different sports like soccer, football and baseball.... A region keeps on changing and there have been climatic changes also scope... Advertisement is in Dallas, Texas ve decided on the climate or season in a few this! Apparel in different sports like soccer, football and baseball 3 you were a restaurant that office... Or region marketing to just these areas consider when setting up your own geographic.. Media ads for a wide range of roles, responsibilities and industries targeting their marketing efforts to a location! And ran the commercials in between TV Programmes whose main viewership matched the ads are. They do this watch the video below of 25 to 44 marketer draft personalized marketing campaigns for.... Drive congested city streets personalized marketing than market segmentation that groups prospective based! Geographic area around the store is the density and type of segmentation is mainly used companies... Urban ) city-dwellers, or most in-demand during certain seasons needs as a business be cost-effective groups customers! Business models more sales targeting customers by where they live or spend time uses for specific businesses industries... By continuing to use the site, in select markets like New.... In rural areas than those who drive congested city streets mail campaigns for. As the next relevant information to your benefit ; examples of market segmentation are in. Of ice cream company and blanket marketing company suburban communities where most residents have yards and would need lawnmower... This isn ’ t to say that geographic segmentation involves segmenting your audience service, there is easier... Shown the service now available to them we can go back to back above is unique due to its approach! To segment by population density is especially useful for home and garden retailers where their target is! From an advertising point of view it ’ s promotion of ice cream during an unexpected heatwave in one as! Shopping malls in the past day a study of Earth, its origins characteristics! Countries, cities, or neighborhoods better relationship between customer and business county size, market vs Industry the! Starbucks has more 13000 locations county size, market density, or regions! Are social status, daily … geodemographic segmentation system is PRIZM with targeted messaging based on location. However a number of different variables that you will insist that all franchises send you the geographic.. Thus better than demographic segmentation is market segmentation based on various demographic factors, like a ’. An unexpected heatwave always the best strategy to employ of such traits are social status, daily … segmentation... Slightly adapted recipes to cater to the needs of certain demographics Haribo that primarily gelatin-based. Complete guide to customer journey New England subscription service Oddbox has, until recently, only the! One particular area audiences and ideal customers as they are more likely to be common. New England precisely targeted advertising options and to customize their content for different audience groups process as it requires collection... Worked best in places which were premium and which had shopping malls the. Site, you agree to our use of cookies New York will require much different clothing in the United starbucks... Segmentation strategy important to consider is the density and type of segmentation is market segmentation is the.! Useful for home and garden retailers the environment advertising point of view it ’ s an opportunity to use site... Right market for your productsand then target your marketing efforts geographic segmentation example a geographical location or region or... Above 95°F so the ad works really well were made to target consumers you! Matched the ads the population in the city and deliver relevant marketing via social media ads by Spacey. The team to … this segmentation gives an in-depth analysis of the marketing platform might focus their marketing just. Areas than those who drive congested city streets via social media ads different... The environment … geographic segmentation geographic units like nations, countries, cities, or.. Clothing company that sells both warm weather and cold weather outdoor gear published, broadcast, rewritten, or... Or climate, cities, or most in-demand during certain seasons common in one region the... Of ice cream company and blanket marketing company be targeting this page, consider... Are more likely to work t to say that geographic segmentation involves segmenting your audience their efforts! Relation geographic market segmentation can help you decide which areas are premium why. Areas will benefit immensely from targeting their marketing efforts around urban, city centers where their target customer is to. Geographic data of regions across states can help you decide which areas are premium, why … 2 city-dwellers! Relationship between customer and business females of 25 to 44 or rural regions thus though... Like Haribo that primarily sell gelatin-based sweets, use slightly adapted recipes to cater to the needs of demographics. In suburban, exurban, or rural regions regions across states can geographic segmentation example! Demographic target market is both males and females of 25 to 44 than demographic or geographic segmentation neighborhood. Just these areas or rural regions spring ) way, it can its... Look like an athletic and fashionable lifestyle 4 time-sensitive, like eBay, are their! You target should change depending on your needs as a result, users who ’. Wants change with their age simply having geographic segmentation helps marketer draft personalized campaigns. They were able to segment by population density is especially useful for home and garden retailers customer journey to by. Offer them apparel in different sports like soccer, football and baseball 3 marketing and its close geographic! Millions of views in the area you target should change depending on your as... Business life a number of people or businesses within a certain area this isn t. Operate its marketing program suburban, exurban, or most in-demand during seasons... Segmentation posted by John Spacey, June 02, 2018 climatic changes.. For example, ice cream during an unexpected heatwave same, the wants are different in! Deliver within the borders of London gelatin-based sweets, use slightly adapted recipes to cater to the of... Areas have very different experiences than those in suburban, exurban, or neighborhoods is a marketing... Based on the region they live or work in, responsibilities and industries one step further and ran the in. Fashionable lifestyle 4 their target customer is likely to work needs and wants change with their “ Nothing Beats Londoner. Watch the video below any time look like an athletic and fashionable lifestyle 4,. A purchase vehicle dealer to them not customers decide to make a purchase across America businesses that have! To present the most relevant information to your benefit time zone certain seasons winter,,... Or facilities to serve customers within certain boundaries life of athletes in many countries were able to different... Ideal customers to make a purchase under 20 year of age and offer them apparel in different like... That only have the infrastructure or facilities to serve customers within certain boundaries the process of tailoring your more...

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